Rosario Loiacono

Rosario Loiacono graduated in Pharmacy from the University of Eastern Piedmont and began his career in the family business, Ellebi. He refined his entrepreneurial approach by participating in and winning several hackathons organized by Samsung, Milan Innovation District, and Nucleate.

He started his career in the healthcare sector at Bayer, where he worked on business continuity planning. At the same time, he completed a Master’s degree in Pharmaceutical Marketing at the Sole 24 Ore Business School.

He later contributed to the growth of Unidigital, a tech startup within the Unica Srl group, leading the digitalization process of pharmacies and the development of omnichannel strategies in pharmaceutical retail.

In this role, he participated in the launch of the e-commerce platform e-Unica, taking it from zero to over one million euros in revenue within a year.