Farhad A. Mohammadi

With 17 years of experience in the digital field, including 14 as an entrepreneur, he has built and scaled multiple businesses. He led the sales network at Bakeca.it before becoming Sales Director at Glamoo.com, where he managed both internal and external sales teams and contributed to the company's exit in 2011 (acquired by Pagine Gialle).He has worked as a consultant in open innovation for SMEs in the aesthetic medicine sector and has been published on digital customer acquisition methodologies in Injections in Aesthetic Medicine: Atlas of Full-face and Full-body Treatment.As a co-founder of Pony Zero Srl, he helped grow the company from zero to €6 million in annual revenue in just five years, leading to an exit in 2018 (acquired by Cigierre Spa).He has taught Go-To-Market Strategy in the Master's in Marketing and Communication at IED. In his free time, he mentors startups pro bono for accelerators such as Techstars, Avatech, and B-Heroes. He is a Business Angel and a member of the Club degli Investitori.He has authored several papers and a book on Startup Studios (Startup Studio Manifesto).