Edoardo Rovetta

After five years at Exica, a company specialized in the import, processing, and marketing of dried fruits, he gained solid experience in business management and the development of scalable growth strategies, with a focus on complex and highly competitive markets.

With this vision, he founded Eredi Borgnino, a concept that combines a cocktail bistrot with experiential retail, redefining the way dried fruits are sold and experienced. The flagship store in Turin validated a replicable business model within just a few months, achieving steady revenue growth.

He is also co-founder of Torino Città Stato, a community and podcast exploring the future of the city with a critical and visionary approach.

He served as Vice President of the youth group of Fedagromercati, the leading association for fruit and vegetable wholesalers, strengthening a strategic network in the agri-food sector.