Inpoi

Foundation: 2020

Value proposition

In the digital age, the success of modern real estate agents relies on a strong online presence and a dedication to digitalization. And Inpoi helps them achieve this elusive goal. With Inpoi digitizing their processes behind the screen, realtors can harness the power of digital technology and data insights to transform traditional client experiences into seamless, memorable encounters.

Inpoi exists to help real estate agents acquire and manage qualified leads, in the form of local homeowners with a validated interest in selling based on pre-requested property valuations.

Ambito

MARKET

Proptech

Team

Gian Luca Ranno

Founder

Chiara Bottini

Co-founder

Danilo Tardino

Co-founder

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Problema

Problem

Real estate agencies in Europe today remain heavily reliant on their offline presence, such as word-of-mouth referrals and cold marketing techniques like door-knocking. Some realtors are on social media, but the lack of a solid digital marketing strategy and lead acquisition approach makes their online efforts futile. Many agencies purchase online leads in bulk, but lead quality is inconsistent. Lead management is also a daily battle, riddled with fake numbers, fierce competition, and difficulties engaging with potential clients.

Soluzione

Solution

Inpoi is a disruptive lead-generation solution built exclusively to support the needs of real estate agencies. By investing in Inpoi’s package, the service’s partners gain uninterrupted access to an exclusive contact list limited to local homeowners who are actively looking to sell. Europe’s real estate industry already loves Inpoi, which:

Automatically verifies the validity and usability of available phone numbers
Only provides leads based on the agency’s specific geographic region

Revenue Model

Inpoi’s initial revenue stream will flow through the sale of various lead packages for realtors, including the:

1-Shot Package (25-lead minimum order)
6-Month Membership
12-Month Membership

Target

Inpoi’s initial revenue stream will flow through the sale of various lead packages for realtors, including the:

1-Shot Package (25-lead minimum order)
6-Month Membership
12-Month Membership

Target

Inpoi’s initial revenue stream will flow through the sale of various lead packages for realtors, including the:

1-Shot Package (25-lead minimum order)
6-Month Membership
12-Month Membership

Revenue Model

Inpoi’s initial revenue stream will flow through the sale of various lead packages for realtors, including the:

1-Shot Package (25-lead minimum order)
6-Month Membership
12-Month Membership

Validazione

Validation

To test the market…we thoroughly analyzed industry reports and conducted customer discoveries with 10 sector specialists. Our research revealed that 25% of local agents spend most of their working hours manually searching for homeowners looking to sell.‍
To test the audience…we conducted user discoveries with industry experts in Europe, as well as active real estate agents to develop a deeper understanding of the most pressing problems lurking in their existing processes. We further gathered crucial insights into the acquisition costs of properties for sales, coupled with the data required for agencies to conduct evaluations.‍
To test the problem…we carried out Facebook and Google Ads to identify and validate the issue.‍
To test the solution…we created a series of online landing pages exploring different value propositions.‍
To test the final service…we targeted a total of 20 real estate agencies, 12 of which (60%) opted to purchase the package.

Fotografia attuale:

The Present Status:

CAPITAL RAISED: €500K
AGENCIES PARTNER: 100
REVENUE: €120K (Annual recurring)
PARTNERSHIPS: Bakeca.it, Homepanda, Facile Ristrutturare, Facile.it, and Dove.it.
PROPERTIES EVALUATED: 230,000

Founder

Gian Luca Ranno

Founder

BIO

Gian Luca transitioned from the design and communication industry into the world of food and innovation, where he attended various events as a speaker and teacher. He explored new paths for the food and communication industry while working in countries like China, Oman, Portugal, Ireland, Bosnia, England, France, and Italy. In 2017, Gian Luca left his position as the founder of Gnammo, Italy’s leading platform for social eating. Since then, he has been committed to supporting the development of new projects in the food, tourism, and innovation industry.

contatti

Chiara Bottini

Co-founder

BIO

For 10 years in the world of digital marketing, she has worked as a Marketing Manager at Gajarda Srl, a water treatment and purification company, at Gruppo Mancinelli, a leading company in the Italian food sector, and as an SEO specialist at ByTek Marketing of Datrix Group (a group of Tech Companies, listed on Euronext Growth Milan), also acquiring basic knowledge of HTML, CSS, Javascript, and PHP languages. During her academic years, she spent 6 months on Erasmus at the Universitat de Barcelona, gaining excellent proficiency in Spanish and a good understanding of Catalan. Always passionate about photography, she has been a teacher at the HISO1000 digital photography school and the official photographer for sports events, conferences, and weddings. Enterprising and meticulous. When she starts a job, she always sees it through to completion and is not satisfied until the result is as she desired.

contatti

CONTACTS

Danilo Tardino

Co-founder

BIO

Born in 1972, Danilo Tardino graduated in Architecture at the University of Palermo and got a Master in Strategic Design at the Polytechnic of Milan. During his career Danilo combined experiences in asset management (Pirelli RE, Deutsche Bank, SIRTI) and experiences in consulting or service companies with focus on Corporate Real Estate. From 2019 to 2021 he was CEO of Roger Group SpA. In 2007 he founded REIMA (Real Estate Italian Manager Association) and had a seat in the board of ASPESI. In 2012 he was among the founders of Federimmobiliare and Honorary President of Real Estate Italian Young Managers Association since 2014.

contatti

contaCTS