Orangogo

Foundation: 2018

Value proposition

Finding a suitable sport to pursue, let alone the right club or program, can lead sports enthusiasts down a futile rabbit hole online. Thankfully, there’s Orangogo: The sport-tech platform that lets locals explore all nearby sports opportunities and consciously select one they like.

Orangogo was born to blaze the physical activity trail, providing locals with practical tools to access their region’s vast assortment of diverse sports offerings.

Ambito

MARKET

SportsTech

Team

Giulia Pettinau

FOUNDER

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Problema

Problem

Soluzione

Solution

Revenue Model

Target

Revenue Model

Validazione

Validation

Fotografia attuale:

The Present Status:

Vendite Q1 2024: 145.021€; +69% nel primo trimestre del 2024, grazie alla vendita di servizi premium per sportclub e campagne di marketing aziendale.

Scontrino medio: 487€; +20% nell'importo medio di vendita per i servizi alle società sportive.

Elevato ritorno sull'investimento pubblicitario, con ogni 1€ speso che genera 11,8€ di fatturato.

Nuova fonte di ricavi da campagne di marketing aziendale, come quella per Trenitalia, con una marginalità del 90%

Founder

Giulia Pettinau

FOUNDER

BIO

Giulia Pettinau graduated in Economics and Commerce from the University of Turin. She gained experience in Yaskawa, a multinational in the industrial automation sector, having the role of Marketing Manage. A preference for numbers and a profoundly ethical strategic vision of the business led her in 2017 to take her first steps as a startupper. Passionate about sports, with a free and independent spirit, pioneer of the digital revolution of the sports sector, she created the first sports search engine. OrangoGo is the platform where the user can search among all the Associations / Sports Clubs of Italy, filter by address, age, sport, disability, timetables, and book their free trial, lesson, or course.

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