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Morsy

Foundation: 2018
Value proposition

Morsy makes it easy for office staff and remote workers to enjoy a tasty, healthy lunch, even when they can’t get away from their desk. With Morsy in their back-pocket, busy professionals can explore diverse dishes and have lunch delivered straight to their chair. No more traffic, no more queues, no more visiting the same café every day, and no more angry bosses. Morsy is also a win for companies who can invest in a flexible, commitment-free solution that elevates employee productivity and satisfaction.

Companies partnered with Morsy are never tied to fixed monthly fees, activation costs, delivery charges, or order limits. Unlike traditional meal vouchers, Morsy costs are also 100% tax deductible and 100% VAT reclaimable.

Morsy makes it easy for office staff and remote workers to enjoy a tasty, healthy lunch, even when they can’t get away from their desk. With Morsy in their back-pocket, busy professionals can explore diverse dishes and have lunch delivered straight to their chair. No more traffic, no more queues, no more visiting the same café every day, and no more angry bosses. Morsy is also a win for companies who can invest in a flexible, commitment-free solution that elevates employee productivity and satisfaction.

Companies partnered with Morsy are never tied to fixed monthly fees, activation costs, delivery charges, or order limits. Unlike traditional meal vouchers, Morsy costs are also 100% tax deductible and 100% VAT reclaimable.

Ambito
MARKET
Food Delivery
Team
Carlo Alberto Danna
FOUNDER
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Problema

Problem

Company canteens are a hub of social interaction and convenience for busy office workers who need to return to their computers ASAP. But these cafeterias are also subjected to exorbitant fixed costs while consuming vast real estate in the building and causing potential structural interventions. Despite the company’s effort, staff still complain about poor-quality food and a lack of variety. Many employees opt for local restaurants and cafés instead, but these places do not accept company meal vouchers, forcing workers to spend their own salaries. Venturing beyond the office’s borders also means lost time and productivity, with the employee waiting for their meal and possibly lingering for longer than they should.

Soluzione

Solution

Morsy is stepping onto the company catering scene as a lunch delivery service with variable cost, not fixed. Designed for businesses of all sizes, Morsy ensures companies only pay for meals that are actually consumed, with no order limits. Employers and employees love Morsy for its commitment to:

  • 9 healthy, balanced dishes to explore
  • New meals offered on a weekly basis
  • Respect for diverse dietary demands
  • The ability to combine its services with the company’s meal vouchers, with the same tax benefits as the canteen – with 100% tax deductibility and VAT reclaimability
  • Punctuality, with the promise to deliver by lunchtime if orders are placed by 11h30am. This way, the company can enjoy the social aspect of lunch without having to leave the office.

Revenue Model

Morsy’s monetization strategy is based on the selling of lunches through a dual sales approach:

  • The company fully covers basic meal costs for staff
  • The company shares the costs of meals with employees

Target

Morsy’s monetization strategy is based on the selling of lunches through a dual sales approach:

  • The company fully covers basic meal costs for staff
  • The company shares the costs of meals with employees

Target

Morsy’s monetization strategy is based on the selling of lunches through a dual sales approach:

  • The company fully covers basic meal costs for staff
  • The company shares the costs of meals with employees

Revenue Model

Morsy’s monetization strategy is based on the selling of lunches through a dual sales approach:

  • The company fully covers basic meal costs for staff
  • The company shares the costs of meals with employees

Validazione

Validation

Fotografia attuale:

The Present Status:

  • Expansion into 2 cities: Turin and Milan
  • Round: Pre-seed + seed (Total €430K)
  • Meals sold per month: over 12,000
  • Corporate clients: more than 200
  • Annual Recurring Revenue: €1.3M

Founder

Carlo Alberto Danna

FOUNDER
BIO
He graduated from Bocconi University in Management of International Institutions and began working in the sales team of Giorgio Armani in New York and as Ad Ops in Beintoo in Milan. In 2015, he founded his first startup with the aim of democratizing star-rated cuisine and is the only non-English company to participate in JustEat's corporate accelerator program. At the end of 2017, he decided to found Morsy, the B2B2C dark-kitchen and 100% data-driven that is revolutionizing the world of corporate catering.
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